In light of today's modern movement towards a universal acceptance of women in terms of their distinct physical appearances, it is obvious that such an occurrence would be seen as a scandal, as a controversial issue and a faulted decision. Although I strongly believe in promoting these ideals, those of the "empowered woman", the world of fashion was built on a particular aesthetic. It is not to say that I agree with Donatella Versace's decision, however, she truly is the only person who knows how to market her product best. In my opinion, her decision to cancel the shoot was not a product of her ignorance and disregard for women, but rather a strictly business-based course of action. To be frank, after seeing the clothes in person, they don't exactly appeal to the common eye. They are firstly very extreme in terms of colour and patterns, and most of the items don't meet the brand's quality caliber. The photography, in this case, is mastered to an exceptional level, and often, a desire is created from the image projected in photo shoots, as opposed to from the clothes themselves.
We have to consider an important, possible reason for the cancelation of the shoot: this collection simply does not translate well to the average, "real" woman. The world of high fashion and haute couture, a place in which Versace has built a strong brand name and reputation, seldom includes clothes that could be worn by just anyone. The world of fashion is riddled with these cases, and such an event really does not shock me. The objective here is to make sales, to create demand for your product. And sometimes, the name "Versace" isn't enough - it needs to be backed up by a visually appealing and desirable quality. That is where the professional models come in. They have the look, they're experts, they know how to make the clothes seem 100% better than they might be in reality, which is truly the case for Versace's collaboration with H&M.
