L'Enfant Terrible continues to explore his creative genius, however, this time in ways that will have already surprised million. As the newly appointed creative director at Diet Coke, the fashion legend pairs up with the one company that revolutionized the Western world, Coke. Incredible. To the majority of us, this pairing may seem a little strange, a little unbalanced and probably completely insane. Both Coke as a company and Jean Paul Gauliter as the mastermind behind a fashion empire are exceptionally powerful, yet their powers lie at opposite ends of the spectrum, or do they? The idea of translating Jean Paul Gaultier's unconventional and gifted imagination to the world of mass production is brilliant. Although it may be hard to predict what can possibly come out of this new partnership, they've released the first of a series of three promotional videos entitled "The Night and Day Serial Designer" :
Make sure to check out the other two through YouTube on Friday, March 9th, and Saturday, March 10th.
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